At Helphouse, I was overall responsible for marketing, including MarTech, CRM, and digital activities.
I was responsible for maintaining and developing CRM/MA and ensuring data synchronization between systems.
One of the first projects was to implement HubSpot where I successfully migrated from Pipedrive (CRM) and AutopilotHQ (MA) to HubSpot Sales and Marketing.
Later on, when Zendesk acquired Base CRM and rebranded it as Zendesk Sell, it was decided that we should implement Zendesk Sell as CRM, since Helphouse is a Zendesk consultancy house.
I was then responsible for the migration from HubSpot to Zendesk Sell as CRM and Active Campaign as Marketing Automation system.